Manstore – confident. stylish. different.
Manstore has long left the limitations of traditional men’s underwear behind. Even the word “underwear” feels too ordinary for fans of this extraordinary brand. Manstore offers more – a statement, a refined outfit designed to stand out.
In 1983, the first dedicated men’s underwear shop opened in Amsterdam – the Manstore. That same year, Hans Schöller founded the label and launched a bold new aesthetic. A wave of further store openings soon followed.
In 1995, stylist Alfons Kreuzer took over the creative direction and presented the first collection in Paris.
Since 2002, the brand has been part of Premium Bodywear AG in Chemnitz, where international growth has been further expanded.
Manstore stands for a bold and distinctive style that breaks with convention. The brand speaks to men who value individuality, comfort, and sensual expression. They enjoy showcasing their personality through exceptional materials, innovative cuts, and striking details.
Each new series ignites fresh enthusiasm – for design, quality, and confident approach to personal style.

